Founded in 2016 by visionary entrepreneur Yossi Cohen, Be Agent was born from a simple yet powerful idea:

to open the world of travel to everyone and empower people to experience true freedom — in business, in income, and in life.

What began as an ambitious startup has evolved into one of the most innovative and trusted ecosystems in the global travel industry. Today, Be Agent stands as a bridge between technology and entrepreneurship, offering a smart, all-in-one platform that enables anyone — regardless of background or experience — to become an independent travel business owner.

Be Agent’s mission is clear: to create a world where every individual can achieve financial independence and professional freedom through the travel industry.

By combining cutting-edge technology, expert training, and global partnerships, Be Agent has made it possible for thousands of people to turn their passion for travel into a profitable business — managed entirely online, from anywhere in the world.

Since its founding, Be Agent has built an international community of travel entrepreneurs who operate under its umbrella.

As of 2025, the company proudly supports over 3,000 independent travel agents worldwide, generating a combined annual turnover exceeding $125 million.

From its modern headquarters in the BSR Towers, Petah Tikva, the company operates an advanced training and innovation center — where technology, education, and entrepreneurship meet to shape the future of travel.

At the heart of Be Agent lies a powerful digital platform that connects agents directly with global travel suppliers — from airlines and hotels to tour operators, car rentals, and unique local experiences.

This seamless connection eliminates intermediaries, allowing agents to offer competitive prices, manage bookings efficiently, and focus on what truly matters: building relationships and growing their own business.

Be Agent believes that success is built on knowledge and community.

Through the Be Agent Academy, every partner receives continuous access to professional training, business mentoring, and marketing tools designed to ensure long-term growth.

From the first steps of launching a travel business to mastering advanced sales strategies and customer retention — Be Agent provides a complete roadmap to success.

The company’s mentorship culture encourages every agent to grow personally and financially, transforming ambition into achievement and dreams into reality.

Be Agent combines the security and reliability of an established corporation with the creativity and agility of a modern startup.

Its foundation is built on trust, innovation, and long-term partnership. With a dedicated team of industry professionals, cutting-edge systems, and a global support infrastructure, Be Agent continues to set new standards for what it means to run an independent travel business in the 21st century.

The travel world is changing — and Be Agent is leading the transformation.

By empowering individuals to own their success, harness technology, and connect with a global audience, the company is redefining what it means to be a travel professional.

For those who dream of freedom, flexibility, and financial growth, Be Agent offers not just a platform — but a pathway to a new way of living.

BSR City Photo: Yanir Elmaleh